“Membangunkan” Indonesia, Raksasa Teknologi Digital Asia

“Membangunkan” Indonesia, Raksasa Teknologi Digital Asia

SHARE

JAKARTA, NEWSBISNIS.COM – Indonesia adalah “raksasa teknologi digital Asia yang sedang tertidur”. Jumlah penduduk Indonesia yang mencapai 250 juta jiwa adalah pasar yang besar. Pengguna smartphone Indonesia juga bertumbuh dengan pesat. Lembaga riset digital marketing Emarketer memperkirakan pada 2018 jumlah pengguna aktif smartphone di Indonesia lebih dari 100 juta orang. Dengan jumlah sebesar itu, Indonesia akan menjadi negara dengan pengguna aktif smartphone terbesar keempat di dunia setelah Cina, India, dan Amerika.

Cina, negara dengan pengguna smartphone terbanyak di dunia, tahun ini diperkirakan memiliki jumlah pengguna smartphone 574 juta jiwa. Dengan jumlah itu, Cina menjadi negara yang memiliki pendapatan dari dunia online kedua terbesar di dunia setelah Amerika. Data iResearch menyebutkan penjualan online di Cina mencapai 8 persen dari total penjualan retail di negara itu. Diperkirakan pada 2015 penjualan melalui online mencapai 10 persen.

Dengan iklim seperti itu, di Cina kemudian muncul perusahaan retail online Alibaba. Saat ini Alibaba sudah menjadi salah satu dari 14 perusahaan teknologi terkemuka di dunia, di antaranya Google, Facebook, dan Amazon. Kapitalisasi pasar 14 perusahaan itu bila digabungkan mencapai US$ 3 triliun.

Namun kepemilikan smartphone bukan satu-satunya syarat yang harus dipenuhi supaya perkembangan teknologi digital berlangsung cepat. DBS Group Research dalam hasil risetnya, Sink or Swim-Business Impact of Digital Technology, menyimpulkan apabila penetrasi teknologi digital sangat dalam dan penggunaannya meluas, dampak teknologi digital akan semakin dirasakan, khususnya di dunia bisnis.

Contohnya India. Di negara itu, penetrasi Internet belum dalam. Padahal India saat ini adalah negara pengguna smartphone terbanyak nomor tiga di dunia. Tahun depan, India bahkan diperkirakan menyalip Amerika di posisi kedua. Tapi belanja online di negara itu tak melebihi 1 persen dari total penjualan retail pada 2013.

Indonesia tak jauh berbeda dengan India. Penetrasi Internet di Indonesia pada 2014, menurut Internetlivestats, berada di kisaran 17 persen. Sedangkan di India di angka 19 persen. Tingkat penetrasi Internet di Indonesia bahkan kalah jauh dibanding negara-negara Asia Tenggara, seperti Vietnam (43 persen), Filipina (39 persen), Malaysia (40 persen), dan Singapura (81 persen)

Dalam hal persentase belanja online, Indonesia juga tertinggal jauh. Survei yang dilakukan Globalwebindex pada 2014 menemukan persentase penduduk Indonesia yang melakukan pembelian secara online baru sekitar 16 persen. Angka ini sedikit lebih baik daripada India mencatat angka 14 persen. Namun Indonesia tertinggal jauh oleh Singapura yang sudah mencapai angka 46 persen.

Tapi, dengan kondisi penetrasi Internet belum dalam seperti saat ini, Indonesia sudah mulai dilirik investor yang berminat berinvestasi di industri digital. Data dari Techlist seperti dikutip dari media teknologi Techinasia menyebutkan, pada kuartal pertama 2015, di Asia Tenggara ada 93 perusahaan startup (rintisan) yang memperoleh pendanaan. Dari jumlah itu, 24 di antarannya merupakan startup Indonesia. MatahariMall mendapat pendanaan terbesar dengan total investasi Rp 6,51 triliun.

Pada tahun-tahun sebelumnya juga ada beberapa perusahaan digital Indonesia yang mendapat investasi besar. Go-Jek umpamanya, berhasil mendapatkan pendanaan Rp 2,8 triliun dari Northstar Group. Ada juga Tokopedia yang tahun lalu mendapatkan Rp 1,4 triliun dari Softbank dan Sequoia Capital.

Indonesia mempunyai peluang untuk tumbuh sangat cepat dan besar. Kebutuhan terbesar saat ini adalah dukungan dari pemerintah supaya industri digital Indonesia bisa mengatasi ketertinggalan oleh negara lain. Penetrasi Internet harus bisa ditingkatkan dengan cepat. Tidak hanya terfokus di Jawa, tapi juga tersebar di daerah lain di Indonesia. Pemerintah juga harus membuka jalan dan memberikan berbagai insentif agar industri digital ini bisa tumbuh dan mendapat akses pendanaan.

Dibanding Singapura, Indonesia memiliki keunggulan dengan jumlah penduduk yang bisa menjadi pasar sangat besar. Namun langkah progresif sudah banyak dilakukan, sehingga Singapura kini menjelma menjadi pusat ekosistem startup di Asia. Singapura bisa masuk ke pasar-pasar besar Asia, seperti Cina, India, dan Indonesia. Juga Malaysia, Filipina, serta Thailand. Salah satu keunggulan Singapura adalah akses terhadap pendanaan yang sangat besar.

Sejumlah perusahaan digital Singapura sudah merambah Indonesia, antara lain GrabTaxi. Perusahaan yang baru saja mendapatkan suntikan dana sebesar Rp 3,6 triliun dari Softbank ini juga mengembangkan layanan aplikasi transportasi sepeda motor yang diberi nama GrabBike. GrabBike saat ini menjadi pesaing serius perusahaan Indonesia, Go-Jek.

Adapun pemerintah sepertinya sudah mulai menyadari bahwa industri digital penting untuk bisa tumbuh dengan cepat. Menteri Komunikasi dan Informatika Rudiantara pada awal 2015 sempat berjanji akan menghimpun dana US$ 1 miliar dari para pengusaha swasta untuk diinvestasikan ke startup digital.

Baru-baru ini, Rudiantara mengatakan pemerintah akan membangun akses Internet sampai ke desa.Pemerintah juga membuka kesempatan kepada pengembang untuk menyediakan aplikasi digital yang bisa membantu perkembangan potensi desa misalnya di bidang pertanian atau kelautan.

Ini merupakan sinyal bagus dari pemerintah. Apabila terwujud, langkah ini bisa “membangunkan” Indonesia, sehingga benar-benar bisa menjadi “raksasa” teknologi digital Asia atau bahkan dunia.

Sumber : http://www.tempo.co/read/kolom/2015/10/02/2310/indonesia-raksasa-teknologi-digital-asia.

67 COMMENTS

  1. Very nice article and right to the point. I am not sure if this is in fact the best place to ask but do you folks have any thoughts on where to employ some professional writers? Thanks in advance 🙂

  2. I was speaking to a buddy of mine around this info and even about facetime for windows 10 too. I think you made a lot of great points here, we’re looking forward to keep reading stuff from you.

  3. Thanks a lot for sharing this with all of us you actually know what you’re speaking approximately! Bookmarked. Please also visit my website =). We could have a hyperlink exchange contract among us!

  4. Hello! I know this is kinda off topic but I was wondering which blog platform are you using for this site? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be great if you could point me in the direction of a good platform.

  5. Woah! I’m really digging the template/theme of this site. It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between user friendliness and visual appeal. I must say you’ve done a excellent job with this. Additionally, the blog loads super fast for me on Firefox. Superb Blog!

  6. You’re so cool! I don’t think I’ve truly read through anything like
    this before. So good to discover somebody
    with a few original thoughts on this subject.

    Seriously.. thanks for starting this up.
    This site is one thing that is required on the internet, someone with a little originality!

  7. This design is spectacular! You obviously know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start
    my own blog (well, almost…HaHa!) Wonderful job. I really loved what
    you had to say, and more than that, how you presented it.
    Too cool!

  8. I felt wonderful to read this info and I believe you’re 100 right. Let me know if you are thinking about facetime app, this is my principal expertise. I really hope to see you soon enough, take care!

  9. You’re entirely correct! I really liked reading this article and I will certainly return for more as soon as possible. My own site is on the subject of email password recovery, you might look if you’re still interested in that.

  10. We are a group of volunteers and opening a new scheme in our community. Your web site offered us with valuable info to work on. You’ve done a formidable job and our entire community will be thankful to you.

  11. Hi there I’m really delighted I found this blog, I actually encountered you by accident, when I was looking on Google for shareit for pc. Anyways I’m here now and would really enjoy to say many thanks for a tremendous post and the all-round impressive blog (I also love the theme), I don’t have time to go through it completely at the moment however I have bookmarked it and even added your RSS feed, so whenever I have the time I will be returning to read much more. Make sure you do maintain the superb job.

  12. What this unique posting does not say is they merely surveyed 7000 peopleDon’t consist of consider is a tad overboard getting in touch with on your own “The united states’s Beloved” Even though yourself surveyed simply just 7000 human beings in just a country with a inhabitants that is nicely higher than 300 million

  13. Greetings from Idaho! I’m bored at work so I decided to browse your blog on my iphone during lunch break. I really like the information you provide here and can’t wait to take a look when I get home. I’m surprised at how quick your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyways, awesome blog!

  14. I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire
    someone to do it for you? Plz respond as I’m looking to create my own blog
    and would like to find out where u got this from. thanks a lot

  15. you are in point of fact a good webmaster.
    The site loading speed is amazing. It kind of feels that you are doing any unique trick.
    In addition, The contents are masterpiece. you’ve performed a fantastic task in this topic!

  16. With havin so much written content do you ever run into any problems of plagorism or copyright infringement?
    My site has a lot of unique content I’ve either created myself or outsourced but it looks like a
    lot of it is popping it up all over the web without my
    authorization. Do you know any ways to help protect against content from being stolen? I’d
    certainly appreciate it.

  17. It was great to read this article and I think you’re entirely correct. Inform me if you’re thinking of kik for windows, this is my principal competency. Hope to see you in the near future, take good care!

  18. Hi, i think that i saw you visited my blog so i got here
    to go back the choose?.I am trying to to find things to
    enhance my website!I assume its good enough to make use of a few of your ideas!!

  19. Hi there! I know this is kinda off topic but I was wondering if you knew
    where I could locate a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having trouble finding one?
    Thanks a lot!

  20. I’m not sure where you’re getting your info, but great topic.
    I needs to spend some time learning much more or understanding
    more. Thanks for great information I was looking for this info for
    my mission.

  21. you’re actually a excellent webmaster. The web site loading pace is incredible.

    It sort of feels that you are doing any distinctive trick.
    In addition, The contents are masterpiece. you’ve done a great task on this matter!

  22. That is really fascinating, You are a very professional blogger.
    I have joined your rss feed and stay up for in the hunt for extra of your magnificent post.
    Additionally, I have shared your website in my social networks

  23. Greate post. Keep writing such kind of information on your blog.

    Im really impressed by your site.
    Hey there, You have done a great job. I will definitely digg
    it and in my opinion suggest to my friends. I am confident they will be benefited from this site.

  24. We’re a gaggle of volunteers and starting a new scheme in our
    community. Your web site provided us with helpful info to work on.
    You have done a formidable job and our entire neighborhood will
    be thankful to you.

  25. I have noticed you don’t monetize your page, don’t waste your traffic, you can earn additional cash every month because you’ve got hi quality content.

    If you want to know how to make extra $$$, search for:
    Mrdalekjd methods for $$$

  26. Wonderful beat ! I wish to apprentice while you amend your
    web site, how could i subscribe for a blog web site? The account aided me a acceptable
    deal. I had been tiny bit acquainted of this your broadcast
    provided bright clear idea

  27. Attractive section of content. I just stumbled upon your web site
    and in accession capital to assert that I acquire in fact enjoyed account your blog
    posts. Anyway I’ll be subscribing to your augment and even I achievement you access consistently rapidly.

  28. Nice post. I was checking continuously this blog and I am impressed!
    Extremely helpful information specifically the last part 🙂 I care for such info much.
    I was seeking this particular info for a very
    long time. Thank you and best of luck.

  29. Hello There. I discovered your blog the usage of msn.
    This is a really well written article. I will be sure to bookmark it and return to read more of your helpful information. Thank you
    for the post. I’ll certainly return.

  30. Hi there, I’m truly excited I discovered your blog page, I actually found you by mistake, while I was researching on Yahoo for omega xl supplement. Nonetheless I’m here right now and would just love to say thanks for a tremendous post and the all round enjoyable site (I also like the theme), I do not have enough time to read through it completely at the minute however I have bookmarked it and also added in the RSS feeds, so whenever I have time I’ll be back to browse much more. Please do maintain the awesome work.

  31. I think what you published made a ton of sense. But, what about this?
    suppose you typed a catchier title? I am not saying your information isn’t good.,
    however what if you added a title that grabbed a person’s attention? I mean “Membangunkan” Indonesia, Raksasa Teknologi Digital
    Asia | http://www.newsbisnis.com is a little vanilla. You could peek at Yahoo’s front page and
    watch how they write news titles to grab viewers interested.
    You might add a video or a picture or two to grab
    people excited about what you’ve written. In my opinion, it could bring your blog a little bit more interesting.

  32. When I initially commented I clicked the “Notify me when new comments are added” checkbox and
    now each time a comment is added I get four e-mails with the same comment.

    Is there any way you can remove people from that service?
    Appreciate it!

  33. My spouse and I went over here from a different page and thought I might check things out. I like what I see so now i am following you. Look forward to going over your web page repeatedly.

LEAVE A REPLY